INTRODUCTION

This project is designed for a cosmetics brand. This brand focuses on pure plant products of skincare and fragrances, which substitute animal fats and secretions such as shark alkane with plant extracts and oils. Animal extracts are replaced with plant extracts to reduce damage to animals and protect them. The brand logo can use olives which can extract a lot of squalane as the representative of plant extracts and thyme as the representative of plant fragrance to express the idea of replacing animal extracts with plant extracts. The main colors of the brand logo are green and yellowish-green, the colors of thyme and olives, making people feel healthy and comfortable. Therefore, the brand Herbalti tries to remind consumers to use more skincare products and cosmetics made from pure plants.